“If your pictures aren’t good enough, you’re not close enough.”
The closer you get to your subject, the more detail and interest you can capture in your photo.
There are a couple of ways to do this, both equally valid and effective. One is to use the telephoto features found on most cameras to zoom in on your subject. Before anyone cries cop-out, this can be a very effective photographic technique, and has resulted in countless compelling images in this age of big lenses.
The other is simply to walk closer to your subject. Not everyone is comfortable doing this, but the person viewing the photo will appreciate it; despite how close a zoom lens makes things appear, when viewing a photo the human eye can still sense the distance, and appreciates when an image has truly been taken up close.